Advertising Manager Career Specializations
Advertising managers tend to stick to one sort of brand throughout their professional career-someone who can advertise makeup has a different sort of skill than an advertising manager for a bank, for instance. Within any advertising department, though, you'll find people who concentrate on a micro level of the general advertising. Some focus on design, others on slogans for new campaigns. The top levels of a marketing department understand all these aspects and pull them together for maximum effect.
Related careers in this field are:
Public relations managers-Make sure that the face of the company looks good, which betters sales.
Promotion managers-Oversee promotions programs to come in closer contact with purchasers.
Creative directors-Work with an advertising staff to formulate an overall advertising strategy as well as individual ads that are part of that strategy.
Media directors-Oversee the communication media.
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